redefine what it really means
to Live life with


ReDefine is a campaign sponsored by Roche that aims to inspire. To spark conversation. To encourage and motivate people living with haemophilia to redefine their goals, aspirations and what it is really like to live with haemophilia.

We’ll be regularly updating this site, with each new section focusing on a different aspect of living with haemophilia. What’s more we’ll be working with those living with the condition to help make the content as useful and relevant as possible.

Check in regularly to make sure you don’t miss out!

The community have already shared their realities of living with haemophilia by creating memes for our #MEMEOPHILIA gallery

Visit gallery

How does your pain measure up?

Get a feel of how this pain affects you with our poll and advocate for better pain management. take the poll